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All civilisations begin with the conquest of nature.

The Great Wall is one of the greatest civilisational achievements of mankind's conquest of nature. The Chinese civilised man who conquered nature is described as ‘He who has never been to the Great Wall is not a true man’.

The total length of the Great Wall is more than 21,000 kilometres, and the earliest construction of the Great Wall can be traced back to the Western Zhou Dynasty (1046-771 BC), and has continued for more than 3,000 years, The Seven Wonders of the Middle Ages in the World.

Therefore, it is only when one reaches the Great Wall that one understands what kind of ‘true man’ can build the Great Wall in such a meandering and magnificent way, and that one can have a deep understanding of the meaning of ‘true man’.

The Great Wall has also become one of the must-see places for foreign heads of state when they visit Beijing. In the history of the United States, eight presidents have visited China, and seven of them have visited the Great Wall.

‘ZhengLong’ means “true man” in Chinese, which means to be a real “true man”.

Tomson summed up the style of a noble civilised man as ‘style is his man’, which is deep, broad, simple and elegant.

Therefore, in order to be a real ‘true man’, to make oneself deep, broad, simple and elegant.

ZhengLong is the incense brand in China.